Inbound demo requests · Marketing · RevOps
Book the demo before the visitor leaves the page
Qualify every form fill in real time, route it to the right rep and show their calendar instantly — no more email ping-pong while intent cools off.
The problem
- A visitor asks for a demo, sees “we'll be in touch”, and books with whoever answers first.
- Reps manually triage every submission — and the best leads wait as long as the worst ones.
- Junk, students and competitors end up on AE calendars because nobody filters at the door.
The router
A simplified version of the flow you'd build in the router editor.
Website form
Widget binds your existing form
Lead matching
CRM lookup, Apollo fallback
Personal email
is_personal_email is true
Disqualify
Polite message + resources
Enterprise
employees ≥ 1000
Display calendar
Enterprise AEs · round robin
Notify
Email the team lead
Catch-all
Everyone else
Display calendar
Mid-market AEs · round robin
Set it up
Live in an afternoon
- 1
Add the widget
Paste one script tag and point it at your existing form. HTML forms, form builders and custom React forms all work — fields are read on submit.
- 2
Turn on lead matching
Check the CRM first and fall back to Apollo so company size, industry and seniority are known before any rule runs.
- 3
Build paths
Disqualify personal emails, send large companies to your enterprise team and let everyone else rotate across mid-market reps.
- 4
Preview and publish
Paste a sample lead into the live preview, watch the matched path light up, then publish. Every routing decision is logged with a full trace.
What changes
The result
Meetings, not maybe-laters
Qualified visitors see real availability in a modal the moment they submit.
Clean calendars
Disqualified leads get a friendly message or a redirect instead of a sales call.
Fair distribution
Weighted round robin keeps every rep's share on target, and reports prove it.
More use cases
Stop letting good leads go cold.
Connect your calendar, point your demo form at Cauliflower and book your first meeting today. Set up takes about ten minutes — and it's free during early access.