Enrichment & qualification · Growth · RevOps
Short forms, smart routing
Ask for an email and nothing else. Cauliflower fills in title, seniority, company size and industry from your CRM or Apollo, then routes on it.
The problem
- Every extra form field costs conversions, but routing needs company size and region.
- Self-reported data is wrong half the time — “1-10 employees” from a Fortune 500 domain.
- Enrichment tools run after the fact, long after the routing decision was made.
The router
A simplified version of the flow you'd build in the router editor.
Website form
Just an email field
Lead matching
CRM, then Apollo as fallback
Decision makers
seniority is any of vp, c_suite
Display calendar
Senior AEs
EMEA
company_country is any of …
Display calendar
EMEA team
Not found
enrichment.found is false
Assign
SDR team reviews
Set it up
Live in an afternoon
- 1
Connect Apollo
Add an API key under Integrations and run a test lookup to see exactly which fields come back.
- 2
Choose the waterfall
Per router: never use Apollo, only when the CRM has no record, or always. Results are cached on the lead to save credits.
- 3
Route on enrichment.* fields
Title, seniority, department, employees, revenue, industry, country and technologies are all available in conditions.
- 4
Inspect every lead
The lead page shows what was found and where it came from, with a button to refresh.
What changes
The result
Higher form conversion
Fewer fields for visitors without losing routing precision.
Data you can trust
CRM records win; Apollo fills the gaps. Sources are tracked per lead.
Credits under control
Apollo only runs when needed and results are reused.
Read the docs
Stop letting good leads go cold.
Connect your calendar, point your demo form at Cauliflower and book your first meeting today. Set up takes about ten minutes — and it's free during early access.